Dragons’ Den Tracker

The Pitch

Jo Gascoigne walked into the Den in 2005 with a lighter and cheaper golf bag. They were asking for £125,000 in exchange for 26.3% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £125,000 for 26.3%, and Jo Gascoigne accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

A-Frame Golf did not survive long-term. The company was dissolved in 2008, only 3 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is A-Frame Golf Still in Business?

No. A-Frame Golf is no longer in business. Based on available records, the company is dissolved (2008).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Elizabeth Galton Ltd, Slim PC, Plant Pal, Travelseal. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Swinging For Success | The 3 Best Golf Pitches | Dragon's Den

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Hole In One | The Best Of Golf In The Den | Dragon's Den

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Peter Makes "Unacceptable" Offer To Two Adamant Golfers | Dragons' Den