Dragons’ Den TrackerWhat Happened to AB Performance After Dragons’ Den?
AB Performance appeared on Dragons’ Den in 2011, Series 9 Episode 6. The business was a bike-engined car manufacturing, servicing, repairs and tuning company. They secured investment from Peter Jones on the show. The company was dissolved in 2022.
The Pitch
Andy Bates walked into the Den in 2011 with a bike-engined car manufacturing, servicing, repairs and tuning company. They were asking for £50,000 in exchange for 35% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones offered £50,000 for 35%, and Andy Bates accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
AB Performance did not survive long-term. The company was dissolved in 2022, some 11 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is AB Performance Still in Business?
No. AB Performance is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Aqua Sheko Fish Spa, Skip-Hop, N-Sign, Poker Controls. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 07431038
- Registered Name
- A B PERFORMANCE LTD
- Incorporated
- 2010-11-05 (ceased 2022-09-13)
- Company Type
- ltd
- SIC Codes
- 29100
- Registered Address
- Office 18 Hexagon House, Avenue Four, Station Lane, Witney, OX28 4BN
- Accounts
- total-exemption-full (period ending 2020-01-31)
- Latest Financials
- Total Assets Less Liabilities
- -313144
- Employees
- 2
- Period
- 1 February 2019 to 31 January 2020
- Officers
-
BATES, Andrew Laird
— director
10, Summer Road, Walsham-Le-Willows, Bury St. Edmunds, IP31 3AH, United Kingdom
-
BATES, Andrew Laird
— director