Dragons’ Den TrackerWhat Happened to About Time After Dragons’ Den?
About Time appeared on Dragons’ Den in 2007, Series 5 Episode 9. The business was a board game based on trivial questions. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Iain McGill and Joe Gill walked into the Den in 2007 with a board game based on trivial questions. They were asking for £40,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Iain McGill and Joe Gill left the Den without backing.
What Happened After the Show
About Time is one of those Den stories that actually lasted. Having appeared on the show back in 2007, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is About Time Still in Business?
Yes. About Time appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Red Button Design, Tidy Tree Sack, Love Unzipped, Black Hole. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08846272
- Registered Name
- ABOUT TIME LTD
- Incorporated
- 2014-01-15
- Company Type
- ltd
- SIC Codes
- 82990
- Registered Address
- Suite 2 The Limes Dunstable Street, Ampthill, Bedford, United Kingdom, MK45 2GJ, England
- Accounts
- total-exemption-full (period ending 2025-03-30)
- Latest Financials
- Total Assets Less Liabilities
- £160772
- Employees
- 8
- Period
- 31.3.24 to 30.3.25
- Officers
-
DOUGLAS, Justin John
— director
18, Lovett Green, Sharpenhoe, MK45 4SP, United Kingdom
-
DOUGLAS, Justin John
— director