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What Happened to About Time After Dragons’ Den?

About Time appeared on Dragons’ Den in 2007, Series 5 Episode 9. The business was a board game based on trivial questions. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Iain McGill and Joe Gill walked into the Den in 2007 with a board game based on trivial questions. They were asking for £40,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Iain McGill and Joe Gill left the Den without backing.

What Happened After the Show

About Time is one of those Den stories that actually lasted. Having appeared on the show in 2007, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is About Time Still Available?

Yes. Circa Circa Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Red Button Design, Tidy Tree Sack, Love Unzipped, Black Hole. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05922406
Registered Name
CIRCA CIRCA LTD
Incorporated
2006-09-01
Company Type
ltd
SIC Codes
46900, 58190
Registered Address
Wellesley House Duke Of Wellington Avenue, Royal Arsenal, London, SE18 6SS, England
Accounts
micro-entity (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£2275
Employees
0
Period
2024-04-01 to 2025-03-31
Officers
  • COLLIS, Simon Richard — director
    Wellesley House, Duke Of Wellington Avenue, Royal Arsenal, London, SE18 6SS, England
  • MCGILL, Iain Stewart — director
    81 Stanmer Park Road, Brighton, Sussex, BN1 7JL
  • MCGILL, Iain Stewart — secretary (resigned 2014-07-28)
    81 Stanmer Park Road, Brighton, Sussex, BN1 7JL
  • FORM 10 SECRETARIES FD LTD — corporate-nominee-secretary (resigned 2006-09-04)
    39a Leicester Road, Salford, Manchester, M7 4AS
  • GILL, Joe — director (resigned 2013-08-29)
    Chantry Down, Echo Pit Road, Guildford, Surrey, GU1 3TN, United Kingdom
  • GOULD, Matthew — director (resigned 2013-08-29)
    14 Howard Road, Brighton, East Sussex, BN2 9TP
  • ROSAUS, Michele Tamara — director (resigned 2011-12-12)
    61, Princes Crescent, Brighton, BN2 3RA
  • ROSAUS, Michele Tamara — director (resigned 2011-12-12)
    61, Princes Crescent, Brighton, East Sussex, BN2 3RA, United Kingdon
  • STOKOE, William Hugh — director (resigned 2013-08-19)
    Chantry Down Echo Pit Road, Guildford, Surrey, GU1 3TN
  • FORM 10 DIRECTORS FD LTD — corporate-nominee-director (resigned 2006-09-04)
    39a Leicester Road, Salford, Manchester, M7 4AS
← Series 5 ← Episode 9