Dragons’ Den TrackerWhat Happened to Acai Juice (ah-sigh-ee) After Dragons’ Den?
Acai Juice (ah-sigh-ee) appeared on Dragons’ Den in 2006, Series 3 Episode 5. The business was a brazilian fruit-based soft drink. No deal was made — the Dragons decided not to invest. The company was dissolved in 2011.
The Pitch
Shelley Green, Lydia and Annabelle Kerley walked into the Den in 2006 with a brazilian fruit-based soft drink. They were asking for £150,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Shelley Green, Lydia and Annabelle Kerley left the Den without backing.
What Happened After the Show
Acai Juice (ah-sigh-ee) did not survive long-term. The company was dissolved in 2011, some 5 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Acai Juice (ah-sigh-ee) Still in Business?
No. Acai Juice (ah-sigh-ee) is no longer in business. Based on available records, the company is dissolved (2011).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Dr Cap, ID Scan Biometrics, Caledonian-Matheson Airways, Coaching Ball. Each has its own story of what happened after the Den.
