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What Happened to Acai Juice (ah-sigh-ee) After Dragons’ Den?

Acai Juice (ah-sigh-ee) appeared on Dragons’ Den in 2006, Series 3 Episode 5. The business was a brazilian fruit-based soft drink. No deal was made — the Dragons decided not to invest. The company was dissolved in 2011.

The Pitch

Shelley Green, Lydia and Annabelle Kerley walked into the Den in 2006 with a brazilian fruit-based soft drink. They were asking for £150,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Shelley Green, Lydia and Annabelle Kerley left the Den without backing.

What Happened After the Show

Acai Juice (ah-sigh-ee) did not survive long-term. The company was dissolved in 2011, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Acai Juice (ah-sigh-ee) Still Available?

No. Green & Kerley Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Dr Cap, ID Scan Biometrics, Caledonian-Matheson Airways, Coaching Ball. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
05441344
Registered Name
GREEN & KERLEY LIMITED
Incorporated
2005-05-03 (ceased 2011-09-13)
Company Type
ltd
SIC Codes
7499
Registered Address
Hamilton House, 25 High Street, Rickmansworth, Hertfordshire, WD3 1ET, United Kingdom
Accounts
total-exemption-small (period ending 2009-12-31)
Officers
  • JENKS, Anthony Michael — secretary
    99 Archel Road, London, W14 9QL
  • JENKS, Anthony Michael — director
    99 Archel Road, London, W14 9QL
  • KERLEY, Lydia — director
    258a Rosendale Road, Herne Hill, London, SE24 9DL
  • KERLEY, Annabel — secretary (resigned 2007-09-24)
    44 Barnwell Road, Brixton, London, SW2 1PW
  • GREEN, Shelley — director (resigned 2007-09-24)
    93 Manor Road, Leyton, London, E10 7HN
← Series 3 ← Episode 5