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What Happened to Active Away After Dragons’ Den?

Active Away appeared on Dragons’ Den in 2016, Series 14 Episode 8. The business was a tennis holiday provider. They secured investment from Peter Jones on the show. The business is still active today.

The Pitch

Steven Davis and Matthew Allen walked into the Den in 2016 with a tennis holiday provider. They were asking for £25,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £25,000 for 20% (15% once initial investment is repaid.), and Steven Davis and Matthew Allen accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Active Away is one of those Den stories that actually lasted. Having appeared on the show back in 2016, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Active Away Still in Business?

Yes. Active Away appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Cocoa Ooze, Quiet Rebellion, Danceacise, The Rovernighter. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05972182
Registered Name
ACTIVE AWAY LIMITED
Incorporated
2006-10-19
Company Type
ltd
SIC Codes
79909
Registered Address
Kemp House, 152-160 City Road, London, EC1V 2NX, England
Accounts
total-exemption-full (period ending 2025-10-31)
Latest Financials
Total Assets Less Liabilities
£778659
Employees
8
Period
2024-11-01 to 2025-10-31
Officers
  • DAVIES, Steven — secretary
    15, Horton Drive, Stafford, ST16 1FB, England
  • ALLEN, Matthew — director
    3 Fernleigh Terrace, 3 Fernleigh Terrace, St. Anns Chapel, Gunnislake, PL18 9HS, England
  • DAVIES, Steven John — director
    15 Horton Drive, Horton Drive, Stafford, ST16 1FB, England
  • JACKSON, Sebastian Hugo — director
    Paddock Hill Farm, 46 Hough Lane, Wilmslow, SK9 2LH, England
  • THOMPSON, Joshua Josiah — director
    17, Scotsman Drive, Doncaster, DN5 9JA, England
  • ES, Natasja Katinka Van — secretary (resigned 2010-10-31)
    8 Riverside Road, Pride Park, Derby, DE24 8HY
  • CLAYTON, Nicholas John — director (resigned 2023-06-22)
    Oaklands, Lower Sandy Down Lane, Boldre, Lymington, SO41 8PR, England
  • ES, Natasja Katinka Van — director (resigned 2010-10-31)
    305, Grampian Way, Stenson Fields, Derby, Derbyshire, DE24 3JH
← Series 14 ← Episode 8