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What Happened to Approved Food Ltd After Dragons’ Den?

Approved Food Ltd appeared on Dragons’ Den in 2015, Series 12 Episode 9. The business was a website that sells food past its use-by date. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Andy Needham and Dan Cluddery walked into the Den in 2015 with a website that sells food past its use-by date. They were asking for £150,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Andy Needham and Dan Cluddery left the Den without backing.

What Happened After the Show

Approved Food Ltd is one of those Den stories that actually lasted. Having appeared on the show back in 2015, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Approved Food Ltd Still in Business?

Yes. Approved Food Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Enclothed, ShoeLicks. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06949233
Registered Name
APPROVED FOOD LIMITED
Incorporated
2009-07-01
Company Type
ltd
SIC Codes
47910
Registered Address
Premier House, Bradford Road, Cleckheaton, West Yorkshire, BD19 3TT, England
Accounts
micro-entity (period ending 2025-07-31)
Latest Financials
Total Assets Less Liabilities
£100
Employees
1
Period
2024-08-01 to 2025-07-31
Officers
  • NEEDHAM, Andrew David — director
    Premier House, Bradford Road, Cleckheaton, West Yorkshire, BD19 3TT, England
  • EDWARDS, Timothy Francis — director (resigned 2009-10-07)
    17 Peel Moat Road, Stockport, Cheshire, SK4 4PL
  • ROBERTS, Steven Mark — director (resigned 2017-06-19)
    Barclays Bank Chambers, 2 Northgate, Cleckheaton, Bradford, BD19 5AA, United Kingdom
  • ROUND, Jonathon Charles — director (resigned 2009-07-09)
    3rd, Floor, White Rose House 28a York Place, Leeds, West Yorkshire, LS1 2EZ, Uk
← Series 12 ← Episode 9