Den Tracker logoDragons’ Den Tracker

What Happened to Autosafe After Dragons’ Den?

Autosafe appeared on Dragons’ Den in 2006, Series 3 Episode 7. The business was a seat-belt height adjuster. They secured investment from Peter Jones & Duncan Bannatyne on the show. The company was dissolved in 2011.

The Pitch

Peter Sesay walked into the Den in 2006 with a seat-belt height adjuster. They were asking for £100,000 in exchange for 50% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones & Duncan Bannatyne offered £100,000 for 50%, and Peter Sesay accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Autosafe did not survive long-term. The company was dissolved in 2011, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Autosafe Still in Business?

No. Autosafe is no longer in business. Based on available records, the company is dissolved (2011).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Garden Gopher, Storycode, Pourfect, Bing Bang Bong. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
03896826
Registered Name
AUTOSAFE LIMITED
Incorporated
1999-12-20
Company Type
ltd
SIC Codes
45200
Registered Address
50a London Street, Newport City, NP19 8DG
Accounts
unaudited-abridged (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
£279617
Employees
9
Period
1 January 2024 to 31 December 2024
Officers
  • HOPKINS, Lynda Christine — secretary
    4 Moor View, Bishton, Newport, NP18 2EA
  • HOPKINS, Alan Richard — director
    4 Moor View, Bishton, Newport, NP18 2EA
  • HOPKINS, Gareth Joseph — director
    50a London Street, Newport City, NP19 8DG
  • HOPKINS, Lynda Christine — director
    4 Moor View, Bishton, Newport, NP18 2EA
  • AMOS, Roger — secretary (resigned 2001-12-03)
    1 Hillview Crescent, Newport, Gwent, NP19 4NT
  • BLACKFRIAR SECRETARIES LIMITED — corporate-nominee-secretary (resigned 1999-12-20)
    44 Upper Belgrave Road, Clifton, Bristol, Avon, BS8 2XN
  • COUNDLEY, Vivian Kenneth — director (resigned 2001-11-27)
    9 The Lanterns, Blackwood, Gwent, NP12 3NS
  • SIMPSON, Carol Audrey Kathleen — director (resigned 2000-04-10)
    40 Parry Drive, Newport, Gwent, NP19 9SR
  • BLACKFRIAR DIRECTORS LIMITED — corporate-nominee-director (resigned 1999-12-20)
    44 Upper Belgrave Road, Clifton, Bristol, Avon, BS8 2XN
← Series 3 ← Episode 7