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What Happened to Axis Keyboard After Dragons’ Den?

Axis Keyboard appeared on Dragons’ Den in 2006, Series 3 Episode 6. The business was a musical instrument designed as axis keyboard. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Peter Davis walked into the Den in 2006 with a musical instrument designed as axis keyboard. They were asking for £100,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Peter Davis left the Den without backing.

What Happened After the Show

Axis Keyboard is one of those Den stories that actually lasted. Having appeared on the show back in 2006, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Axis Keyboard Still in Business?

Yes. Axis Keyboard appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Nuts Poker League, Caddy Motion, Baby Grippa, Eve'olution Solutions / Evolve Through Training. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
13964107
Registered Name
ASCEND KEYBOARDS LIMITED
Incorporated
2022-03-08
Company Type
ltd
SIC Codes
47910
Registered Address
Southgate Barn High Banks, Loose, Maidstone, ME15 0EQ, England
Accounts
micro-entity (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
-21997
Employees
0
Period
2024-04-01 to 2025-03-31
Officers
  • PETERSON, Oscar Alexander Michael — director
    Springfield House, Sandling Road, Maidstone, ME14 2LP, England
  • LODGE, Jayden John Nicholas — director (resigned 2023-11-13)
    Unit 10, 80 Lytham Road, Fulwood, Preston, PR2 3AQ, England
  • PETERSON, Amanda Dawn — director (resigned 2026-01-07)
    Southgate Barn, High Banks, Loose, Maidstone, ME15 0EQ, England
  • PHILLIPS, Duncan Angus — director (resigned 2022-07-09)
    30b, Dudley Road, Cambridge, CB5 8PJ, England
← Series 3 ← Episode 6