Dragons’ Den TrackerWhat Happened to BeeLine After Dragons’ Den?
BeeLine appeared on Dragons’ Den in 2017, Series 15 Episode 7. The business was a app based navigation devices for cyclists. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Tom Putnam and Mark Jenner walked into the Den in 2017 with a app based navigation devices for cyclists. They were asking for £100,000 in exchange for 2.5% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Tom Putnam and Mark Jenner left the Den without backing.
What Happened After the Show
BeeLine is one of those Den stories that actually lasted. Having appeared on the show in 2017, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is BeeLine Still Available?
Yes. Relish Technologies Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at TellTails, CorkYogis, Global Display. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09548906
- Registered Name
- RELISH TECHNOLOGIES LIMITED
- Incorporated
- 2015-04-18
- Company Type
- ltd
- SIC Codes
- 26110
- Registered Address
- 518 The Printrooms, 164-180 Union Street, London, SE1 0LH, England
- Accounts
- total-exemption-full (period ending 2024-12-31)
- Latest Financials
- Total Assets Less Liabilities
- £1395441
- Employees
- 17
- Period
- 2024-01-01 to 31 December 2024
- Officers
-
JENNER, Mark John
— director
518 The Printrooms,, 164-180 Union Street, London, SE1 0LH, England
-
PUTNAM, Thomas David Mulhall
— director
518 The Printrooms,, 164-180 Union Street, London, SE1 0LH, England
-
JENNER, Mark John
— director