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What Happened to BeeLine After Dragons’ Den?

BeeLine appeared on Dragons’ Den in 2017, Series 15 Episode 7. The business was a app based navigation devices for cyclists. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Tom Putnam and Mark Jenner walked into the Den in 2017 with a app based navigation devices for cyclists. They were asking for £100,000 in exchange for 2.5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Tom Putnam and Mark Jenner left the Den without backing.

What Happened After the Show

BeeLine is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is BeeLine Still in Business?

Yes. BeeLine appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at TellTails, CorkYogis, Global Display. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
04279569
Registered Name
BEELINE LTD
Incorporated
2001-08-31 (ceased 2018-05-01)
Company Type
ltd
SIC Codes
47710
Registered Address
Suite 9 Mortimer Trading Centre, Mortimer Road, Hereford, Herefordshire, HR4 9SP
Accounts
micro-entity (period ending 2017-04-30)
Latest Financials
Total Assets Less Liabilities
£15838
Period
2016-05-01 to 2017-04-30
Officers
  • THOMAS-JONES, Katharine Jane — secretary
    Highfield, Wormbridge, Hereford, HR2 9DD, United Kingdom
  • THOMAS-JONES, Katharine Jane — director
    Highfield, Wormbridge, Hereford, HR2 9DD, United Kingdom
  • SWIFT INCORPORATIONS LIMITED — corporate-nominee-secretary (resigned 2001-08-31)
    26, Church Street, London, NW8 8EP
  • MANNING, Dawn Louise — director (resigned 2009-03-02)
    49, Harold Street, Hereford, Herefordshire, HR1 2QU, United Kingdom
  • INSTANT COMPANIES LIMITED — corporate-nominee-director (resigned 2001-08-31)
    1, Mitchell Lane, Bristol, Avon, BS1 6BU
← Series 15 ← Episode 7