Dragons’ Den TrackerWhat Happened to Belly Busters After Dragons’ Den?
Belly Busters appeared on Dragons’ Den in 2006, Series 3 Episode 2. The business was a board game encouraging children to eat healthy food. No deal was made — the Dragons decided not to invest. The current status of the business is not publicly known.
The Pitch
Sue Andrews walked into the Den in 2006 with a board game encouraging children to eat healthy food. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Sue Andrews left the Den without backing.
What Happened After the Show
Belly Busters did not survive long-term. The company has since been dissolved.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Belly Busters Still in Business?
No. Belly Busters is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Alpine Cleaning, Empty Me, Kardocktor, The Bonks. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 14381024
- Registered Name
- BELLY BUSTERS TWO LIMITED
- Incorporated
- 2022-09-27 (ceased 2025-03-04)
- Company Type
- ltd
- SIC Codes
- 56103
- Registered Address
- 98a Bradley Lane, Bolton, BL2 6RA, England
- Accounts
- micro-entity (period ending 2024-09-30)
- Latest Financials
- Total Assets Less Liabilities
- £1343
- Employees
- 0
- Period
- 1 October 2023 to 30 September 2024
- Officers
-
AYRES, John Barry
— director
2, Harden Drive, Bolton, BL2 5BX, England
-
THOMPSON, Lisa Jayne
— director (resigned 2024-03-22)
2, Harden Drive, Bolton, BL2 5BX, England
-
AYRES, John Barry
— director