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What Happened to Brizi After Dragons’ Den?

Brizi appeared on Dragons’ Den in 2018, Series 16 Episode 1. The business was a device designed for prams and strollers to protect babies and young children from air pollution.. They secured investment from Touker Suleyman on the show. The company was dissolved in 2024.

The Pitch

Yosi Romano and Ziv Leinwand walked into the Den in 2018 with a device designed for prams and strollers to protect babies and young children from air pollution.. They were asking for £125,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Touker Suleyman offered £125,000 for 25%, and Yosi Romano and Ziv Leinwand accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Brizi did not survive long-term. The company was dissolved in 2024, some 6 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Brizi Still in Business?

No. Brizi is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at VIVIT, Tuk Tuk Chai, Play Me The Song. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
10141363
Registered Name
BRIZI LIMITED
Incorporated
2016-04-22 (ceased 2024-04-02)
Company Type
ltd
SIC Codes
32990
Registered Address
130 Shaftesbury Avenue, 2nd Floor, London, W1D 5EU, United Kingdom
Accounts
total-exemption-full (period ending 2023-03-31)
Latest Financials
Total Assets Less Liabilities
-149143
Employees
0
Period
2022-04-01 to 2023-03-31
Officers
  • ROMANO, Yosef — director
    Flat A, 5 Adamson Road, London, NW3 3HX, England
  • WOOLGAR, Jason Barry — secretary (resigned 2018-03-21)
    14, Greenfield Road, Eastbourne, East Sussex, BN21 1JJ, Uk
  • LEINWAND, Ziv — director (resigned 2022-03-09)
    130, Shaftesbury Avenue, 2nd Floor, London, W1D 5EU, United Kingdom