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What Happened to Buggy Boot After Dragons’ Den?

Buggy Boot appeared on Dragons’ Den in 2008, Series 6 Episode 4. The business was a storage solution for pushchairs. They secured investment from Deborah Meaden on the show. The company was dissolved in 2012.

The Pitch

Charlotte Evans & Caroyln Jarvis walked into the Den in 2008 with a storage solution for pushchairs. They were asking for £80,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £80,000 for 30%, and Charlotte Evans & Caroyln Jarvis accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Buggy Boot did not survive long-term. The company was dissolved in 2012, some 4 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Buggy Boot Still in Business?

No. Buggy Boot is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Rapstrap, Really Fresh Olive Oil Club, S-Brief, Visor Vision Helmets Ltd (renamed Versa Sacks Ltd). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
05665304
Registered Name
BUGGY BOOT LIMITED
Incorporated
2006-01-04 (ceased 2012-08-14)
Company Type
ltd
SIC Codes
5147
Registered Address
Curzon House, Southernhay West, Exeter, Devon, EX1 1RS
Accounts
total-exemption-small (period ending 2011-03-31)
Officers
  • CALLISS, Brian Leslie — secretary (resigned 2008-10-02)
    Chantecler, Altwood Bailey, Maidenhead, Berkshire, SL6 4PQ
  • HOLDGATE, James Edward Peter — secretary (resigned 2009-09-30)
    71 Lawn Drive, Chudleigh, Newton Abbot, Devon, TQ13 0LS
  • KELIHER, James — secretary (resigned 2011-12-19)
    Curzon House, Southernhay West, Exeter, Devon, EX1 1RS, England
  • ORPIN, James David — secretary (resigned 2011-04-28)
    Curzon House, Southernhay West, Exeter, Devon, EX1 1RS
  • BEESE-JARVIS, Carolyn — director (resigned 2011-12-12)
    37 St Marks Road, Windsor, Berkshire, SL4 3BD
  • EVANS, Charlotte Fay — director (resigned 2011-12-12)
    Bishops House, Bishops Farm Close Oakley Green, Windsor, Berkshire, SL4 5UN