Dragons’ Den TrackerWhat Happened to Clean Heels Ltd After Dragons’ Den?
Clean Heels Ltd appeared on Dragons’ Den in 2015, Series 12 Episode 7. The business was a high heel attachments to prevent sinking in grass and damage to floors. They secured investment from Deborah Meaden and Kelly Hoppen on the show. The business is still active today.
The Pitch
Ally Stevenson walked into the Den in 2015 with a high heel attachments to prevent sinking in grass and damage to floors. They were asking for £50,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden and Kelly Hoppen offered £50,000 for 25%, and Ally Stevenson accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Clean Heels Ltd is one of those Den stories that actually lasted. Having appeared on the show back in 2015, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Clean Heels Ltd Still in Business?
Yes. Clean Heels Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Equisafety Ltd, Zeven Media, Easybulb, sTitch Leggings. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 06633359
- Registered Name
- CLEANHEELS LIMITED
- Incorporated
- 2008-06-30
- Company Type
- ltd
- SIC Codes
- 47990
- Registered Address
- Crofton Retail Centre 112 Stubbington Lane, Stubbington, Fareham, Hampshire, PO14 2PE, England
- Accounts
- total-exemption-full (period ending 2025-03-31)
- Officers
-
STEVENSON, Alison Kerry
— director
63, Moody Road, Stubbington, Fareham, Hampshire, PO14 2BT, United Kingdom
-
O'NION, Glen
— secretary (resigned 2010-04-12)
29 Titchfield Grange, Titchfield Park, Fareham, Hampshire, PO15 5AR
-
BRITANNIA BOOK-KEEPING SERVICES LTD
— corporate-secretary (resigned 2013-10-16)
A66 & A69, The Sanderson Business Centre, Lees Lane, Gosport, Hampshire, PO12 3UL, United Kingdom
-
O'NION, Adrian Dennis
— director (resigned 2010-04-12)
9 Calabrese, Swanwick, Southampton, Hampshire, SO31 1BG
-
O'NION, Glen
— director (resigned 2010-04-12)
29 Titchfield Grange, Titchfield Park, Fareham, Hampshire, PO15 5AR
-
STEVENSON, Alison Kerry
— director