Dragons’ Den Tracker

The Pitch

Peter Brewin and William Crawford walked into the Den in 2005 with a emergency shelter design concept. They were asking for £80,000 in exchange for 50% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Doug Richard and Theo Paphitis offered £80,000 for 50%, and Peter Brewin and William Crawford accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Concrete Canvas is one of those Den stories that actually lasted. Having appeared on the show back in 2005, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Concrete Canvas Still in Business?

Yes. Concrete Canvas appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Yakibox, Chocpix, K92 Co, Hip Clip. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 5 Best Young Entrepreneurs | Dragons' Den (at 52:16)