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What Happened to Cook My Grub (renamed ”Flavers”) After Dragons’ Den?

Cook My Grub (renamed ”Flavers”) appeared on Dragons’ Den in 2024, Series 21 Episode 8. The business was a gourmet ready meal app. No deal was made — the Dragons decided not to invest. The company was sold in 2024.

The Pitch

Shabbir Mookhtiar and Dinesh Patil walked into the Den in 2024 with a gourmet ready meal app. They were asking for £150,000 in exchange for 7% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Shabbir Mookhtiar and Dinesh Patil left the Den without backing.

What Happened After the Show

Cook My Grub (renamed ”Flavers”) did not survive long-term. The company was dissolved in 2024 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Cook My Grub (renamed ”Flavers”) Still Available?

No. Blue Velvet Innovations Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Tasty Mates, Randy Cow, Müll Club. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
12385105
Registered Name
BLUE VELVET INNOVATIONS LTD
Incorporated
2020-01-03 (ceased 2025-11-06)
Company Type
ltd
SIC Codes
56290, 62090
Registered Address
C/O Begbies Traynor (Central) Llp, Ground Floor Portland House, 54 New Bridge Street West, Newcastle Upon Tyne, NE1 8AP
Accounts
unaudited-abridged (period ending 2023-01-31)
Latest Financials
Total Assets Less Liabilities
£240750
Employees
7
Period
1 February 2022 to 31 January 2023
Officers
  • MOOKHTIAR, Shabbir Huzefa — director
    85, Great Portland Street, First Floor, London, W1W 7LT, England
  • PATIL, Dinesh Nanaji — director
    85, Great Portland Street, First Floor, London, W1W 7LT, England
  • PATIL, Dinesh Nanaji — director (resigned 2023-08-31)
    Regus, Building No 03, Concorde Park, Concorde Road, Maidenhead, Berkshire, SL6 4BY, England
  • ZHOU, Haiping — director (resigned 2022-06-16)
    Regus, Building No 03, Concorde Park, Concorde Road, Maidenhead, Berkshire, SL6 4BY, England
← Series 21 ← Episode 8