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What Happened to Craft Clubs Ltd After Dragons’ Den?

Craft Clubs Ltd appeared on Dragons’ Den in 2016, Series 14 Episode 1. The business was a craft gin subscription business. They secured investment from Sarah Willingham on the show. The business is still active today.

The Pitch

John Burke and Jon Hulme walked into the Den in 2016 with a craft gin subscription business. They were asking for £75,000 in exchange for 12.5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Sarah Willingham offered £75,000 for 12.5%, and John Burke and Jon Hulme accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Craft Clubs Ltd is one of those Den stories that actually lasted. Having appeared on the show back in 2016, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Craft Clubs Ltd Still in Business?

Yes. Craft Clubs Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Boot Buddy, Writesize, BigBoy Beanbag. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
09405978
Registered Name
CRAFT CLUBS LIMITED
Incorporated
2015-01-26
Company Type
ltd
SIC Codes
47910, 58142, 63120
Registered Address
Devonshire House, 60 Goswell Road, London, EC1M 7AD, England
Accounts
group (period ending 2025-01-31)
Latest Financials
Total Assets Less Liabilities
-3790598
Employees
46
Period
2024-02-01 to 2025-01-31
Officers
  • HULME, Jon David — director
    Devonshire House, 60 Goswell Road, London, EC1M 7AD, England
  • MICHEL, Geraldine — director
    7-9 Macon Court, Herald Drive, Crewe, CW1 6EA, England
  • BURKE, John — director (resigned 2018-07-01)
    7-9 Macon Court, Crewe, Cheshire, CW1 6EA, United Kingdom
  • BURKE, John Francis — director (resigned 2015-02-28)
    20, Heacham Avenue, Ickenham, Uxbridge, Middlesex, UB10 8TR, United Kingdom
← Series 14 ← Episode 1