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What Happened to Craft & Crumb After Dragons’ Den?

Craft & Crumb appeared on Dragons’ Den in 2026, Series 23 Episode 3. The business was a 3. No deal was made — the Dragons decided not to invest. The company was dissolved in 2016.

The Pitch

Kate and Louise walked into the Den in 2026 with a 3. They were asking for Home baking kits in exchange for 100% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Kate and Louise left the Den without backing.

What Happened After the Show

Craft & Crumb did not survive long-term. The company was dissolved in 2016 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Craft & Crumb Still in Business?

No. Craft & Crumb is no longer in business. Based on available records, the company is dissolved (2016).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Cubbi, OnlyCat, Compoclosets. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
12130397
Registered Name
CRAFT & CRUMB LIMITED
Incorporated
2019-07-31
Company Type
ltd
SIC Codes
47910
Registered Address
5 Gloucester Road, Hampton, TW12 2UQ, England
Accounts
micro-entity (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£144395
Employees
5
Period
1 April 2024 to 31 March 2025
Officers
  • HORNE, Kate — director
    5, Gloucester Road, Hampton, TW12 2UQ, England
  • NICHOLSON, Louise Mary Frances — director
    40, Ince Road, Hersham, Walton-On-Thames, KT12 5BJ, England