Dragons’ Den Tracker

The Pitch

Erika Nilsson-Humphrey walked into the Den in 2017 with a online personal styling service for men. They were asking for £75,000 in exchange for 7.5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Erika Nilsson-Humphrey left the Den without backing.

What Happened After the Show

Dappad did not survive long-term. The company was dissolved in 2025, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Dappad Still in Business?

No. Dappad is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Oomph, Nana's Manners, Corner (Train With Corner). Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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