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What Happened to Dappad After Dragons’ Den?

Dappad appeared on Dragons’ Den in 2017, Series 15 Episode 6. The business was a online personal styling service for men. No deal was made — the Dragons decided not to invest. The company was dissolved in 2025.

The Pitch

Erika Nilsson-Humphrey walked into the Den in 2017 with a online personal styling service for men. They were asking for £75,000 in exchange for 7.5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Erika Nilsson-Humphrey left the Den without backing.

What Happened After the Show

Dappad did not survive long-term. The company was dissolved in 2025, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Dappad Still in Business?

No. Dappad is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Oomph, Nana's Manners, Corner (Train With Corner). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
08680282
Registered Name
DAPPAD LTD
Incorporated
2013-09-06 (ceased 2025-04-27)
Company Type
ltd
SIC Codes
47910
Registered Address
C/O Business Rescue Expert, 47-49 Duke Street, Darlington, County Durham, DL3 7SD
Accounts
micro-entity (period ending 2022-09-30)
Latest Financials
Total Assets Less Liabilities
-1237
Employees
1
Period
1 October 2021 to 30 September 2022
Officers
  • NILSSON, Erika — director
    27, Belsize Park Gardens, London, NW3 4JH, England
  • HUMPHREY, Michael — secretary (resigned 2016-11-15)
    27, Belsize Park Gardens, London, NW3 4JH, United Kingdom