Dragons’ Den TrackerWhat Happened to Diamond Geezer After Dragons’ Den?
Diamond Geezer appeared on Dragons’ Den in 2008, Series 6 Episode 2. The business was a online jewellery retailer. They secured investment from Peter Jones, Theo Paphitis and James Caan on the show. The business is still active today.
The Pitch
Clive Billing walked into the Den in 2008 with a online jewellery retailer. They were asking for £255,000 in exchange for 40% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones, Theo Paphitis and James Caan offered £255,000 for 40%, and Clive Billing accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Diamond Geezer is one of those Den stories that actually lasted. Having appeared on the show in 2008, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Diamond Geezer Still Available?
Yes. Cotswolds Calling Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Neurotica, Saboteur Crime Prevention, Booster Blades, Greet Me Eat Me. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08167521
- Registered Name
- COTSWOLDS CALLING LTD
- Incorporated
- 2012-08-03
- Company Type
- ltd
- SIC Codes
- 55900
- Registered Address
- Unit 3 Bourton Link Bourton Industrial Park, Bourton-On-The-Water, Cheltenham, GL54 2HQ, England
- Accounts
- micro-entity (period ending 2024-12-31)
- Latest Financials
- Total Assets Less Liabilities
- £23427
- Employees
- 0
- Period
- 2024-01-01 to 2024-12-31
- Officers
-
BILLING, Clive
— director
Unit 3 Bourton Link, Bourton Industrial Park, Bourton-On-The-Water, Cheltenham, GL54 2HQ, England
-
BILLING, Christina
— director (resigned 2026-02-03)
Unit 3 Bourton Link, Bourton Industrial Park, Bourton-On-The-Water, Cheltenham, GL54 2HQ, England
-
BILLING, Luke
— director (resigned 2021-12-10)
Unit 3 Bourton Link, Bourton Industrial Park, Bourton-On-The-Water, Cheltenham, GL54 2HQ, England
-
BILLING, Clive
— director