Dragons’ Den TrackerWhat Happened to Dinoski After Dragons’ Den?
Dinoski appeared on Dragons’ Den in 2019, Series 17 Episode 8. The business was a animal themed ski suits. They secured investment from Peter Jones on the show. The business is still active today.
The Pitch
Matt, Will, and Ed walked into the Den in 2019 with a animal themed ski suits. They were asking for £50,000 in exchange for 12.5% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones offered £50,000 for 12.5%, and Matt, Will, and Ed accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Dinoski is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Dinoski Still in Business?
Yes. Dinoski appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Imperial Candles, Rethink Wrap, Clarendon Games, Stand4Socks. Each has its own story of what happened after the Den.
