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What Happened to Dust Elimin8 After Dragons’ Den?

Dust Elimin8 appeared on Dragons’ Den in 2011, Series 9 Episode 1. The business was a device alleviating dust from building tools. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Paul Watts walked into the Den in 2011 with a device alleviating dust from building tools. They were asking for £50,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Paul Watts left the Den without backing.

What Happened After the Show

Dust Elimin8 is one of those Den stories that actually lasted. Having appeared on the show back in 2011, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Dust Elimin8 Still in Business?

Yes. Dust Elimin8 appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Present Club, Ploughcroft Solar, Egglu, Miruji Health. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
07220681
Registered Name
ELIMIN8 LIMITED
Incorporated
2010-04-12
Company Type
ltd
SIC Codes
99999
Registered Address
4 Roman Ridge Road, Sheffield, S9 1GB
Accounts
total-exemption-full (period ending 2024-09-30)
Latest Financials
Total Assets Less Liabilities
-1162
Employees
0
Period
1.10.23 to 30.9.24
Officers
  • CRAWFORD, Michael James — director
    4, Roman Ridge Road, Sheffield, S9 1GB, United Kingdom
  • ROBERTS, Trevor John — secretary (resigned 2012-09-29)
    14, Crestfield Rise, Ivybridge, PL21 9TJ, United Kingdom
  • ROBERTS, Trevor John — director (resigned 2012-09-29)
    14, Crestfield Rise, Ivybridge, PL21 9TJ, United Kingdom