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What Happened to Easy X Chair After Dragons’ Den?

Easy X Chair appeared on Dragons’ Den in 2006, Series 3 Episode 2. The business was a sofa chair incorporated with exercise tools. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Peter Ashley walked into the Den in 2006 with a sofa chair incorporated with exercise tools. They were asking for £75,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Peter Ashley left the Den without backing.

What Happened After the Show

Easy X Chair is one of those Den stories that actually lasted. Having appeared on the show back in 2006, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Easy X Chair Still in Business?

Yes. Easy X Chair appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Alpine Cleaning, Empty Me, Kardocktor, The Bonks. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05482345
Registered Name
EASY CHAIR & SOFA CO. LTD
Incorporated
2005-06-15
Company Type
ltd
SIC Codes
47599
Registered Address
34 Twyford Business Centre, London Road, Bishops Stortford, Hertfordshire, CM23 3YT
Accounts
total-exemption-full (period ending 2024-07-31)
Latest Financials
Total Assets Less Liabilities
£110515
Employees
6
Period
1.8.23 to 31.7.24
Officers
  • ANDREWS, Richard — secretary
    Kennel Cottage, Albury End, Ware, Hertfordshire, SG11 2HS
  • ANDREWS, Linda — director
    Kennel Cottage, Albury End, Ware, Hertfordshire, SG11 2HS
  • ANDREWS, Richard — director
    Kennel Cottage, Albury End, Ware, Hertfordshire, SG11 2HS
  • ANDREWS, Robert — director
    17 Percival Court, Stanstead Road, Bishops Stortford, Hertfordshire, CM23 2EF
← Series 3 ← Episode 2