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What Happened to Extreme Sports Cameras After Dragons’ Den?

Extreme Sports Cameras appeared on Dragons’ Den in 2005, Series 2 Episode 6. The business was a wireless camera for extreme sports. No deal was made — the Dragons decided not to invest. The company was dissolved in 2019.

The Pitch

Daniel Krywyj walked into the Den in 2005 with a wireless camera for extreme sports. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Daniel Krywyj left the Den without backing.

What Happened After the Show

Extreme Sports Cameras did not survive long-term. The company was dissolved in 2019, some 14 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Extreme Sports Cameras Still in Business?

No. Extreme Sports Cameras is no longer in business. Based on available records, the company is dissolved (2019).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Mode Al, Personal Trainer, Respi Vest, Oxide Skateboards. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
12662703
Registered Name
EXTREME SPORTS LTD
Incorporated
2020-06-11
Company Type
ltd
SIC Codes
32300, 46420, 47710
Registered Address
Third Floor, 207 Regent Street, London, W1B 3HH, England
Accounts
micro-entity (period ending 2024-06-30)
Latest Financials
Turnover
£995
Total Assets Less Liabilities
£9458
Employees
1
Period
1.7.23 to 30.6.24
Officers
  • COOPER, Roger — secretary
    Third Floor, 207 Regent Street, London, W1B 3HH, England
  • COOPER, Roger — director
    Third Floor, 207 Regent Street, London, W1B 3HH, England