Dragons’ Den TrackerWhat Happened to FatPhRocks After Dragons’ Den?
FatPhRocks appeared on Dragons’ Den in 2011, Series 9 Episode 8. The business was a female clothes and underwear range. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Michelle and Steve Ellis walked into the Den in 2011 with a female clothes and underwear range. They were asking for £60,000 in exchange for 30% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Michelle and Steve Ellis left the Den without backing.
What Happened After the Show
FatPhRocks is one of those Den stories that actually lasted. Having appeared on the show back in 2011, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is FatPhRocks Still in Business?
Yes. FatPhRocks appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at RKA Records (renamed Savage Digital Ltd), EcoHab Homes and O-Pod Buildings, Trinamic balls, Realtor Network Limited. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 06812586
- Registered Name
- FATPHROCKS LTD
- Incorporated
- 2009-02-06
- Company Type
- ltd
- SIC Codes
- 47910
- Registered Address
- 14 Templestowe Hill, Leeds, West Yorkshire, LS15 7EJ
- Accounts
- total-exemption-full (period ending 2025-02-28)
- Latest Financials
- Total Assets Less Liabilities
- -19956
- Employees
- 2
- Period
- 29 February 2024 to 28 February 2025
- Officers
-
ELLIS, Douglas Wilbert
— secretary
14, Templestowe Hill, Leeds, West Yorkshire, LS15 7EJ
-
ELLIS, Douglas Wilbert
— director
14, Templestowe Hill, Leeds, West Yorkshire, LS15 7EJ
-
ELLIS, Michelle Beverley
— director (resigned 2025-11-14)
Smirthwaite House, Mickletown Road, Methley, Leeds, West Yorkshire, LS26 9HY, England
-
ELLIS, Douglas Wilbert
— secretary