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What Happened to Fit Britches After Dragons’ Den?

Fit Britches appeared on Dragons’ Den in 2015, Series 13 Episode 1. The business was a slimming shapewear. No deal was made — the Dragons decided not to invest. The company was dissolved in 2016.

The Pitch

Farnaz Khan walked into the Den in 2015 with a slimming shapewear. They were asking for £75,000 in exchange for 5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Farnaz Khan left the Den without backing.

What Happened After the Show

Fit Britches did not survive long-term. The company was dissolved in 2016 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Fit Britches Still in Business?

No. Fit Britches is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Fridja, BeamBlock, Housecrowd. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
09450799
Registered Name
FIT BRITCHES LIMITED
Incorporated
2015-02-20 (ceased 2016-08-09)
Company Type
ltd
Registered Address
City Hub, 9-11 Peckover Street, Bradford, West Yorkshire, BD1 5BD, England
Accounts
null
Officers
  • KHAN, Farnaz — director
    City Hub, 9-11 Peckover Street, Bradford, West Yorkshire, BD1 5BD, England