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What Happened to Flip It Sales After Dragons’ Den?

Flip It Sales appeared on Dragons’ Den in 2011, Series 9 Episode 8. The business was a foldaway furniture. No deal was made — the Dragons decided not to invest. The company was dissolved in 2019.

The Pitch

Marion Mainstone walked into the Den in 2011 with a foldaway furniture. They were asking for £200,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Marion Mainstone left the Den without backing.

What Happened After the Show

Flip It Sales did not survive long-term. The company was dissolved in 2019, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Flip It Sales Still Available?

No. The Folding Company Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at RKA Records (renamed Savage Digital Ltd), EcoHab Homes and O-Pod Buildings, Trinamic balls, Realtor Network Limited. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
03870168
Registered Name
THE FOLDING COMPANY LIMITED
Incorporated
1999-11-02 (ceased 2019-10-29)
Company Type
ltd
SIC Codes
31090
Registered Address
62 St. Margaret's Road, Kensal Green, London, NW10 5PX
Accounts
micro-entity (period ending 2018-11-30)
Latest Financials
Total Assets Less Liabilities
£12802
Period
2017-12-01 to 2018-11-30
Officers
  • DIEBEL, Gerry — director
    5 St Georges Road, Sevenoaks, Kent, TN13 3ND
  • GIBSON, Stuart Frederick — secretary (resigned 2007-12-14)
    The Croft, Milton Hill Steventon, Abingdon, Oxon, OX13 6BD
  • MAINSTONE, Marion — secretary (resigned 2019-07-16)
    68 Hardinge Road, London, NW10 3PJ
  • RITCHIE, Adam — secretary (resigned 2005-06-30)
    8 Lushington Road, London, NW10 5UU
  • FORM 10 SECRETARIES FD LTD — corporate-nominee-secretary (resigned 1999-11-02)
    39a Leicester Road, Salford, Manchester, Lancashire, M7 4AS
  • GIBSON, Stuart Frederick — director (resigned 2007-03-14)
    The Croft, Milton Hill Steventon, Abingdon, Oxon, OX13 6BD
  • MAINSTONE, Marion — director (resigned 2019-07-16)
    68 Hardinge Road, London, NW10 3PJ
  • MAINSTONE, Robert Rowland — director (resigned 2008-05-17)
    Horseshoes, Harwich Road, Beaumont-Cum-Moze, Clacton-On-Sea, Essex, CO16 0AU
  • PEPPER, Michael Jonathan Nigel — director (resigned 2007-05-30)
    10 Jennings Lane, Harwell, Didcot, Oxfordshire, OX11 0EP
  • RITCHIE, Adam — director (resigned 2009-01-14)
    8 Lushington Road, London, NW10 5UU
  • RITCHIE, Adam — director (resigned 2005-06-30)
    8 Lushington Road, London, NW10 5UU
  • FORM 10 DIRECTORS FD LTD — corporate-nominee-director (resigned 1999-11-02)
    39a Leicester Road, Salford, Manchester, Lancashire, M7 4AS
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