Dragons’ Den TrackerWhat Happened to Frida Rome After Dragons’ Den?
Frida Rome appeared on Dragons’ Den in 2022, Series 19 Episode 3. The business was a vegan non-leather handbags with erotic stories included. They secured investment from Steven Bartlett on the show. The business is still active today.
The Pitch
Rebecca Joy and Natalie Diana walked into the Den in 2022 with a vegan non-leather handbags with erotic stories included. They were asking for £50,000 in exchange for 20% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Steven Bartlett offered £50,000 for 20%, and Rebecca Joy and Natalie Diana accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Frida Rome is one of those Den stories that actually lasted. The company has now been trading for around 4 years since the pitch.
Is Frida Rome Still in Business?
Yes. Frida Rome appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Kandy Kitchen Creations Ltd, Camp Wildfire, Upside Down House, Deliver Me. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 12596880
- Registered Name
- FRIDA ROME LTD
- Incorporated
- 2020-05-12
- Company Type
- ltd
- SIC Codes
- 14190, 15120
- Registered Address
- Bartle House, 9 Oxford Court, Manchester, Greater Manchester, M2 3WQ, England
- Accounts
- micro-entity (period ending 2024-11-30)
- Latest Financials
- Total Assets Less Liabilities
- £32229
- Employees
- 1
- Period
- 1 December 2023 to 30 November 2024
- Officers
-
LEWIS, Natalie Deana
— director
Bartle House, 9 Oxford Court, Manchester, Greater Manchester, M2 3WQ, England
-
REVILL, Rebecca Joy
— director
Bartle House, 9 Oxford Court, Manchester, Greater Manchester, M2 3WQ, England
-
LEWIS, Natalie Deana
— director