Dragons’ Den TrackerWhat Happened to Furr Boost Drink After Dragons’ Den?
Furr Boost Drink appeared on Dragons’ Den in 2024, Series 21 Episode 13. The business was a vitamin based smoothies for dogs. They secured investment from Touker Suleyman on the show. The business is still active today.
The Pitch
Louise and Ian Toll walked into the Den in 2024 with a vitamin based smoothies for dogs. They were asking for £50,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Touker Suleyman offered £50,000 for 30% (Drops to 20% if investment is repaid within 12 months.), and Louise and Ian Toll accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Furr Boost Drink is one of those Den stories that actually lasted. The company has now been trading for around 2 years since the pitch.
Is Furr Boost Drink Still in Business?
Yes. Furr Boost Drink appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Glaize Manicure, Audio Mag Media, Remy Sleep. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09183724
- Registered Name
- FURR BOOST LIMITED
- Incorporated
- 2014-08-20
- Company Type
- ltd
- SIC Codes
- 10920
- Registered Address
- The Granary 3 Patton Grange, Bourton, Much Wenlock, Shropshire, TF13 6JW
- Accounts
- micro-entity (period ending 2024-08-31)
- Latest Financials
- Total Assets Less Liabilities
- £33958
- Employees
- 1
- Period
- 2022-09-01 to 2023-08-31
- Officers
-
TOAL, Ian John
— director
3 Patton Grange, Bourton, Much Wenlock, TF13 6JW, England
-
TOAL, Louise Elizabeth
— director
The Granary, 3 Patton Grange, Bourton, Much Wenlock, Shropshire, TF13 6JW, England
-
TOAL, Ian John
— director (resigned 2020-08-27)
The Granary, 3 Patton Grange, Bourton, Much Wenlock, Shropshire, TF13 6JW
-
TOAL, Ian John
— director (resigned 2018-10-01)
The Granary, 3 Patton Grange, Bourton, Much Wenlock, Shropshire, TF13 6JW, England
-
TOAL, Ian John
— director