Dragons’ Den TrackerWhat Happened to Fussels Fine Foods After Dragons’ Den?
Fussels Fine Foods appeared on Dragons’ Den in 2010, Series 8 Episode 4. The business was a rapeseed oils and sauces. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Andrew Fussell walked into the Den in 2010 with a rapeseed oils and sauces. They were asking for £65,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Andrew Fussell left the Den without backing.
What Happened After the Show
Fussels Fine Foods is one of those Den stories that actually lasted. Having appeared on the show back in 2010, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Fussels Fine Foods Still in Business?
Yes. Fussels Fine Foods appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Hawksdrift Falconry, Lumacoustics, Easy Over Egg Turner, Buzzgames. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 07180215
- Registered Name
- FUSSELS` FINE FOODS LIMITED
- Incorporated
- 2010-03-05
- Company Type
- ltd
- SIC Codes
- 46330
- Registered Address
- Church Farm Parkgate Lane, Rode, Frome, Somerset, BA11 6AA
- Accounts
- micro-entity (period ending 2025-04-30)
- Latest Financials
- Total Assets Less Liabilities
- -530166
- Employees
- 5
- Period
- 1.5.24 to 30.4.25
- Officers
-
FUSSELL, Andrew Philip
— director
Church Farm, Rode, Frome, Somerset, BA11 6PW, United Kingdom
-
FUSSELL, Andrew Philip
— director