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What Happened to G-Hold After Dragons’ Den?

G-Hold appeared on Dragons’ Den in 2016, Series 14 Episode 7. The business was a ergonomic hand holding device for drinks trays and tablets. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Alison Grieve walked into the Den in 2016 with a ergonomic hand holding device for drinks trays and tablets. They were asking for £75,000 in exchange for 7.5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Alison Grieve left the Den without backing.

What Happened After the Show

G-Hold is one of those Den stories that actually lasted. Having appeared on the show in 2016, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is G-Hold Still Available?

Yes. Safetray Products Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Kidsflush, AppyParking, WellGel London, Retro-mixer. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
SC371800
Registered Name
SAFETRAY PRODUCTS LIMITED
Incorporated
2010-01-26
Company Type
ltd
SIC Codes
82990
Registered Address
36 Bruntsfield Place, Edinburgh, EH10 4HJ, United Kingdom
Accounts
total-exemption-full (period ending 2025-05-31)
Latest Financials
Total Assets Less Liabilities
£70556
Employees
1
Period
1 June 2024 to 31 May 2025
Officers
  • GRIEVE, Alison Mary — director
    5, Leven Close, Edinburgh, EH3 9LF, United Kingdom
  • KRETCHMER, Douglas — director
    11240 Wyoming Rd S., Bloomington, Minnesota, 55438, United States
  • MILLICAN, John Gilbert — director
    6, Alnwickhill Road, Edinburgh, City Of Edinburgh, EH16 6LF, Scotland
  • BUNTAIN, Iain James — director (resigned 2015-06-15)
    15, Ben Sayers Park, North Berwick, EH39 5PT, United Kingdom
  • LEES, Michael Thomson — director (resigned 2013-02-01)
    The Roundel, Mid Lecropt, Bridge Of Allan, FK9 4ND, United Kingdom
  • SHAKESHAFT, Peter James Bailey — director (resigned 2013-07-29)
    The Stell, Muirton, North Berwick, East Lothian, EH39 5LW, United Kingdom
  • SUTTIE, Alan Miller — director (resigned 2018-12-18)
    6, Branziert Road North, Killearn, G63 9RF, United Kingdom
  • WILLIAMS, James Storie — director (resigned 2018-08-31)
    Burnside Cottage, 1 Todholes, Greenlaw, Borders, TD10 6XD, Uk
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