What Happened to G-Hold After Dragons’ Den?
G-Hold appeared on Dragons’ Den in 2016, Series 14 Episode 7. The business was a ergonomic hand holding device for drinks trays and tablets. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Alison Grieve walked into the Den in 2016 with a ergonomic hand holding device for drinks trays and tablets. They were asking for £75,000 in exchange for 7.5% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Alison Grieve left the Den without backing.
What Happened After the Show
G-Hold is one of those Den stories that actually lasted. Having appeared on the show back in 2016, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is G-Hold Still in Business?
Yes. G-Hold appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Kidsflush, AppyParking, WellGel London, Retro-mixer. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 12637189
- Registered Name
- GHOLD LTD
- Incorporated
- 2020-06-01 (ceased 2021-11-02)
- Company Type
- ltd
- SIC Codes
- 85590
- Registered Address
- 106 Plomer Avenue, Hoddesdon, EN11 9FR, England
- Accounts
- null
- Officers
-
JANES, Carol Gemma
— director
106, Plomer Avenue, Hoddesdon, EN11 9FR, England
-
JANES, Carol Gemma
— director
Dragons’ Den Tracker