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What Happened to Grails Ltd After Dragons’ Den?

Grails Ltd appeared on Dragons’ Den in 2005, Series 1 Episode 2. The business was a tailor-made suits for businesswomen. They secured investment from Doug Richard & Rachel Elnaugh on the show. The company was dissolved in 2006.

The Pitch

Tracey Ann Graily walked into the Den in 2005 with a tailor-made suits for businesswomen. They were asking for £120,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Doug Richard & Rachel Elnaugh offered £120,000 for 40%, and Tracey Ann Graily accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Grails Ltd did not survive long-term. The company was dissolved in 2006 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Grails Ltd Still in Business?

No. Grails Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Stable Table, Mandala Aroma, Kestrel Aerospace PAV, All of a Quiver. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
15152507
Registered Name
GRAPE GRAILS LTD
Incorporated
2023-09-21 (ceased 2026-02-24)
Company Type
ltd
SIC Codes
47789
Registered Address
22 Marmaduke Street, Liverpool, L7 1PB, England
Accounts
dormant (period ending 2024-09-30)
Latest Financials
Total Assets Less Liabilities
£2
Period
2023-09-21 to 2024-09-30
Officers
  • WILLIAMS, Joshua Neville — director
    34, Corn Street, Liverpool, L8 6RB, England
  • WILLIAMS, Scott — director
    22 Marmaduke Street, Marmaduke Street, Liverpool, L7 1PB, England
  • WILLIAMS, Allan — director (resigned 2024-06-26)
    22, Marmaduke Street, Liverpool, L7 1PB, England
← Series 1 ← Episode 2