Dragons’ Den TrackerWhat Happened to Halto (Julie Rocks Limited) After Dragons’ Den?
Halto (Julie Rocks Limited) appeared on Dragons’ Den in 2018, Series 15 Episode 12. The business was a device aiding halterneck tops. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Lucy Cox and Lerin Clare walked into the Den in 2018 with a device aiding halterneck tops. They were asking for £50,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Lucy Cox and Lerin Clare left the Den without backing.
What Happened After the Show
Halto (Julie Rocks Limited) is one of those Den stories that actually lasted. Having appeared on the show in 2018, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Halto (Julie Rocks Limited) Still Available?
Yes. Jillyrox Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Carun UK (Since renamed "CBVIT"), T Plus (Now TEA+), One Third Stories. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09736184
- Registered Name
- JILLYROX LIMITED
- Incorporated
- 2015-08-17
- Company Type
- ltd
- SIC Codes
- 14190
- Registered Address
- 112 Alexandra Road, Illogan, Redruth, TR16 4EN, England
- Accounts
- micro-entity (period ending 2025-08-31)
- Latest Financials
- Total Assets Less Liabilities
- -26566
- Employees
- 2
- Period
- 1 September 2024 to 31 August 2025
- Officers
-
CLARE, Lerryn
— director
17, Glendale Crescent, Redruth, TR15 2JR, England
-
COX, Lucy Jenna
— director
112, Alexandra Road, Illogan, Redruth, TR16 4EN, England
-
CLARE, Lerryn
— director