Dragons’ Den TrackerWhat Happened to Icebloc After Dragons’ Den?
Icebloc appeared on Dragons’ Den in 2021, Series 18 Episode 1. The business was a eco-friendly alternative drinking straw preventing overflow of ice. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Adrian Potter walked into the Den in 2021 with a eco-friendly alternative drinking straw preventing overflow of ice. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Adrian Potter left the Den without backing.
What Happened After the Show
Icebloc is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.
Is Icebloc Still in Business?
Yes. Icebloc appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Offblak, Masterpeace, Nursem, Sunclipa. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 11659397
- Registered Name
- ICEBLOC LIMITED
- Incorporated
- 2018-11-05
- Company Type
- ltd
- SIC Codes
- 32990, 56290
- Registered Address
- Longwood House, Hill Brow, Liss, Hampshire, GU33 7PB, United Kingdom
- Accounts
- dormant (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £0
- Employees
- 0
- Period
- 1.4.24 to 31.3.25
- Officers
-
POTTER, Adrian Richard David
— director
Longwood House, Hill Brow, Liss, Hampshire, GU33 7PB, United Kingdom
-
POTTER, Adrian Richard David
— director