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What Happened to Inchworm Shoes After Dragons’ Den?

Inchworm Shoes appeared on Dragons’ Den in 2008, Series 6 Episode 6. The business was a extendable soles for shoes. No deal was made — the Dragons decided not to invest. The company was dissolved in 2012.

The Pitch

Daniel Rodgers walked into the Den in 2008 with a extendable soles for shoes. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Daniel Rodgers left the Den without backing.

What Happened After the Show

Inchworm Shoes did not survive long-term. The company was dissolved in 2012, some 4 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Inchworm Shoes Still Available?

No. Fatshoesday (internet) Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Guy Portelli Sculpture Studio, Magic Pizza, Ladderbox UK, E-Z-C (Easy See). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
SC343974
Registered Name
FATSHOESDAY (INTERNET) LTD.
Incorporated
2008-06-05 (ceased 2012-03-23)
Company Type
ltd
SIC Codes
5243
Registered Address
27 Lauriston Street, Edinburgh, EH3 9DQ
Accounts
null
Officers
  • DICKSON, Jacqueline Evelyn Mary — secretary
    15, Ross Way, Livingston, West Lothain, EH54
  • RODGERS, Caroline — director
    8 Meadowfield Drive, Edinburgh, EH8 7NZ
  • RODGERS, Daniel Michael — director
    8 Meadowfield Drive, Edinburgh, Midlothian, EH8 7NZ
  • PETER TRAINER COMPANY SECRETARIES LTD. — corporate-secretary (resigned 2008-06-05)
    27, Lauriston Street, Edinburgh, EH3 9DQ
  • PETER TRAINER COMPANY SECRETARIES LTD. — corporate-director (resigned 2008-06-05)
    27, Lauriston Street, Edinburgh, EH3 9DQ
  • PETER TRAINER CORPORATE SERVICES LTD. — corporate-director (resigned 2008-06-05)
    27, Lauriston Street, Edinburgh, EH3 9DQ
← Series 6 ← Episode 6