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What Happened to iTeddy After Dragons’ Den?

iTeddy appeared on Dragons’ Den in 2007, Series 4 Episode 2. The business was a classic teddy bear with integrated media technology. They secured investment from Peter Jones & Theo Paphitis on the show. The business is still active today.

The Pitch

Imran Hakim walked into the Den in 2007 with a classic teddy bear with integrated media technology. They were asking for £140,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones & Theo Paphitis offered £140,000 for 40%, and Imran Hakim accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

iTeddy is one of those Den stories that actually lasted. Having appeared on the show back in 2007, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is iTeddy Still in Business?

Yes. iTeddy appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Lings Cars, Tapanyaki Grill, Orthotic Group Gait, Varsity Wrestling. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06033724
Registered Name
I TEDDY.CO.UK LTD
Incorporated
2006-12-20
Company Type
ltd
SIC Codes
47650
Registered Address
Unit 317 India Mill Business Centre, Darwen, Lancashire, BB3 1AE
Accounts
micro-entity (period ending 2025-06-30)
Latest Financials
Total Assets Less Liabilities
£61503
Employees
0
Period
1.7.24 to 30.6.25
Officers
  • ISSA, Suaib — secretary
    32 East Park Avenue, Blackburn, Lancashire, BB1 8DT
  • HAKIM, Imran — director
    631 Blackburn Road, Bolton, BL1 7AA
  • FORM 10 SECRETARIES FD LTD — corporate-nominee-secretary (resigned 2006-12-20)
    39a Leicester Road, Salford, Manchester, M7 4AS
  • KYPRIANOU, Kypros — director (resigned 2010-06-01)
    30 Chandos Avenue, Southgate, London, N14 7ET
  • FORM 10 DIRECTORS FD LTD — corporate-nominee-director (resigned 2006-12-20)
    39a Leicester Road, Salford, Manchester, M7 4AS
← Series 4 ← Episode 2