Dragons’ Den TrackerWhat Happened to Love Rose Lingerie After Dragons’ Den?
Love Rose Lingerie appeared on Dragons’ Den in 2022, Series 19 Episode 12. The business was a luxury laundry brand for breast cancer sufferers. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Sarah Bell-Jones and Caroline Kennedy-Alexander walked into the Den in 2022 with a luxury laundry brand for breast cancer sufferers. They were asking for £70,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Sarah Bell-Jones and Caroline Kennedy-Alexander left the Den without backing.
What Happened After the Show
Love Rose Lingerie is one of those Den stories that actually lasted. Having appeared on the show in 2022, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Love Rose Lingerie Still Available?
Yes. Loverose Lingerie Limited appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Panther Milk, Sauce Stream Ltd, Delhicious Body. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- SC524744
- Registered Name
- LOVEROSE LINGERIE LIMITED
- Incorporated
- 2016-01-20 (ceased 2024-08-07)
- Company Type
- ltd
- SIC Codes
- 14142, 99999
- Registered Address
- Leonard Curtis Recovery 4th Floor, 58 Waterloo Street, Glasgow, G2 7DA
- Accounts
- total-exemption-full (period ending 2022-01-31)
- Latest Financials
- Total Assets Less Liabilities
- £11079
- Employees
- 2
- Period
- 1.2.21 to 31.1.22
- Officers
-
KENNEDY ALEXANDER, Caroline
— director
Leonard Curtis Recovery, 4th Floor, 58 Waterloo Street, Glasgow, G2 7DA
-
KENNEDY ALEXANDER, Caroline
— director