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What Happened to Love Rose Lingerie After Dragons’ Den?

Love Rose Lingerie appeared on Dragons’ Den in 2022, Series 19 Episode 12. The business was a luxury laundry brand for breast cancer sufferers. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Sarah Bell-Jones and Caroline Kennedy-Alexander walked into the Den in 2022 with a luxury laundry brand for breast cancer sufferers. They were asking for £70,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Sarah Bell-Jones and Caroline Kennedy-Alexander left the Den without backing.

What Happened After the Show

Love Rose Lingerie is one of those Den stories that actually lasted. The company has now been trading for around 4 years since the pitch.

Is Love Rose Lingerie Still in Business?

Yes. Love Rose Lingerie appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Panther Milk, Sauce Stream Ltd, Delhicious Body. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
SC524744
Registered Name
LOVEROSE LINGERIE LIMITED
Incorporated
2016-01-20 (ceased 2024-08-07)
Company Type
ltd
SIC Codes
14142, 99999
Registered Address
Leonard Curtis Recovery 4th Floor, 58 Waterloo Street, Glasgow, G2 7DA
Accounts
total-exemption-full (period ending 2022-01-31)
Latest Financials
Total Assets Less Liabilities
£11079
Employees
2
Period
1.2.21 to 31.1.22
Officers
  • KENNEDY ALEXANDER, Caroline — director
    Leonard Curtis Recovery, 4th Floor, 58 Waterloo Street, Glasgow, G2 7DA