Dragons’ Den TrackerWhat Happened to Manners London After Dragons’ Den?
Manners London appeared on Dragons’ Den in 2019, Series 17 Episode 7. The business was a one size fits all female clothes range. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Sally Mansfield walked into the Den in 2019 with a one size fits all female clothes range. They were asking for £75,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Sally Mansfield left the Den without backing.
What Happened After the Show
Manners London is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Manners London Still in Business?
Yes. Manners London appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Pure Heavenly Limited, Hedkayse, Lamb2Ewe. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 10941665
- Registered Name
- MANNERS LONDON LTD
- Incorporated
- 2017-09-01
- Company Type
- ltd
- SIC Codes
- 47510, 47710
- Registered Address
- 128 City Road, London, EC1V 2NX, England
- Accounts
- total-exemption-full (period ending 2024-09-30)
- Latest Financials
- Total Assets Less Liabilities
- £183987
- Employees
- 2
- Period
- 1 October 2023 to 30 September 2024
- Officers
-
BELFIELD, Sally
— director
48, St. Nicholas Road, St. Pauls, Bristol, BS2 9LF, England
-
WAUGH, Clio Louise
— director
128, City Road, London, EC1V 2NX, England
-
BELFIELD, Sally
— director