Dragons’ Den TrackerWhat Happened to Maxi Mat After Dragons’ Den?
Maxi Mat appeared on Dragons’ Den in 2005, Series 1 Episode 4. The business was a odour absorbing mat. No deal was made — the Dragons decided not to invest. The company was dissolved in 2008.
The Pitch
David Tully walked into the Den in 2005 with a odour absorbing mat. They were asking for £50,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and David Tully left the Den without backing.
What Happened After the Show
Maxi Mat did not survive long-term. The company was dissolved in 2008, only 3 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Maxi Mat Still in Business?
No. Maxi Mat is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Mycorrhizal Systems, Tattoo Erase, Tasty Aprons, Halal Cuisines. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 13631677
- Registered Name
- MAXI MATRIX LIMITED
- Incorporated
- 2021-09-20 (ceased 2023-03-14)
- Company Type
- ltd
- SIC Codes
- 47910
- Registered Address
- Mg-17 30 Eagle Wharf Road, London, N1 7EH, United Kingdom
- Accounts
- null
- Officers
-
LLAGAS, Cristita Habana
— director
Mg-17, 30 Eagle Wharf Road, London, N1 7EH, United Kingdom
-
LLAGAS, Cristita Habana
— director