Dragons’ Den TrackerWhat Happened to Mood Bears After Dragons’ Den?
Mood Bears appeared on Dragons’ Den in 2023, Series 20 Episode 14. The business was a teddy bear brand. They secured investment from All five dragons on the show. The business is still active today.
The Pitch
Jo Proud walked into the Den in 2023 with a teddy bear brand. They were asking for £20,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. All five dragons offered £20,000 for 25%, and Jo Proud accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Mood Bears is one of those Den stories that actually lasted. The company has now been trading for around 3 years since the pitch.
Is Mood Bears Still in Business?
Yes. Mood Bears appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Solar Buddies, Hello Klean, Scotch Galore Whiskies. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 12204401
- Registered Name
- MOOD BEARS LIMITED
- Incorporated
- 2019-09-12
- Company Type
- ltd
- SIC Codes
- 47990
- Registered Address
- 550 Valley Road, Nottingham, NG5 1JJ, United Kingdom
- Accounts
- total-exemption-full (period ending 2024-09-30)
- Latest Financials
- Total Assets Less Liabilities
- £57374
- Employees
- 2
- Period
- 1 October 2023 to 30 September 2024
- Officers
-
PROUD, Joanna Charlotte
— director
550, Valley Road, Nottingham, NG5 1JJ, United Kingdom
-
DUKE, Michael
— director (resigned 2019-09-13)
Woodberry House, 2 Woodberry Grove, Finchley, London, N12 0DR, United Kingdom
-
PROUD, Joanna Charlotte
— director (resigned 2020-11-02)
550, Valley Road, Nottingham, NG5 1JJ, United Kingdom
-
PROUD, Nathan
— director (resigned 2025-09-25)
550, Valley Road, Nottingham, NG5 1JJ, United Kingdom
-
PROUD, Joanna Charlotte
— director