Dragons’ Den Tracker

The Pitch

Liam Sheriff and Craig Newbigin walked into the Den in 2017 with a natural supplements. They were asking for £100,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones and Tej Lalvani offered £100,000 for 40% (35% once the investment is repaid.), and Liam Sheriff and Craig Newbigin accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Natural Nutrients is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Natural Nutrients Still in Business?

Yes. Natural Nutrients appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Huxley Hound, Plane Industries (Fallen Furniture Ltd), Bookbarn International Limited. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Your Margin is so Bad... I've Never Seen a Margin Like This' | Dragons' Den

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Entrepreneur Tastes Dog Food to Impress Dragons | Dragons’ Den