Dragons’ Den TrackerWhat Happened to Nenya After Dragons’ Den?
Nenya appeared on Dragons’ Den in 2025, Series 22 Episode 3. The business was a ukrainian fashion brand. They secured investment from Steven Bartlett and Deborah Meaden on the show. The business is still active today.
The Pitch
Yanna Smaglo walked into the Den in 2025 with a ukrainian fashion brand. They were asking for £80,000 in exchange for 20% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Steven Bartlett and Deborah Meaden offered £80,000 for 20%, and Yanna Smaglo accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Nenya is one of those Den stories that actually lasted. The business has now been trading for around 2 years since the pitch.
Is Nenya Still Available?
Yes. Nenya Fashion Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Dot Dot Bubble Tea, Canine Dip and Dive, Vertebrae. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 15533789
- Registered Name
- NENYA FASHION LIMITED
- Incorporated
- 2024-03-01
- Company Type
- ltd
- SIC Codes
- 47710
- Registered Address
- 89 Worship Street, London, EC2A 2BF, England
- Accounts
- total-exemption-full (period ending 2025-03-31)
- Officers
-
SMAHLO, Yana
— director
100, Winrose Approach, Leeds, LS10 3QG, England
-
SMAHLO, Yana
— director