Dragons’ Den TrackerWhat Happened to Norfolk Cordial After Dragons’ Den?
Norfolk Cordial appeared on Dragons’ Den in 2013, Series 11 Episode 6. The business was a soft-drinks beverages. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
John McFarlane and Georgie Rodwell walked into the Den in 2013 with a soft-drinks beverages. They were asking for £50,000 in exchange for 25% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and John McFarlane and Georgie Rodwell left the Den without backing.
What Happened After the Show
Norfolk Cordial is one of those Den stories that actually lasted. Having appeared on the show back in 2013, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Norfolk Cordial Still in Business?
Yes. Norfolk Cordial appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Young Ones, Swarmly, My Lookalike Doll, Hot Pink. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08319861
- Registered Name
- NORFOLK CORDIAL LTD
- Incorporated
- 2012-12-05
- Company Type
- ltd
- SIC Codes
- 11070
- Registered Address
- 19 The Street, Matlaske, Norwich, Norfolk, NR11 7AQ
- Accounts
- total-exemption-full (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £57697
- Employees
- 2
- Period
- 1 April 2024 to 31 March 2025
- Officers
-
RODWELL, Georgina Amy
— secretary
19, The Street, Matlaske, Norwich, Norfolk, NR11 7AQ, United Kingdom
-
MCFARLANE, John Dumeresq
— director
19, The Street, Matlaske, Norwich, Norfolk, NR11 7AQ, United Kingdom
-
RODWELL, Georgina Amy
— director
19, The Street, Matlaske, Norwich, Norfolk, NR11 7AQ, United Kingdom
-
RODWELL, Georgina Amy
— secretary