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What Happened to Notorious Nooch After Dragons’ Den?

Notorious Nooch appeared on Dragons’ Den in 2025, Series 22 Episode 11. The business was a vegan seasonings and spices. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Samuel Fresco and Stephen Wildish walked into the Den in 2025 with a vegan seasonings and spices. They were asking for £100,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Samuel Fresco and Stephen Wildish left the Den without backing.

What Happened After the Show

Notorious Nooch is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.

Is Notorious Nooch Still in Business?

Yes. Notorious Nooch appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Ivee Jobs, Dinomania Ltd, Wildstrong. Each has its own story of what happened after the Den.

Companies House Data

Status
active
Company Number
12902802
Registered Name
THE NOTORIOUS NOOCH COMPANY LIMITED
Incorporated
2020-09-24
Company Type
ltd
SIC Codes
46900
Registered Address
Wadebridge House 16 Wadebridge Square, Poundbury, Dorchester, Dorset, DT1 3AQ, United Kingdom
Accounts
micro-entity (period ending 2024-09-30)
Latest Financials
Total Assets Less Liabilities
-241530
Employees
3
Period
01/10/2023 to 30/09/2024
Officers
  • ALLNUTT, Jake Robert — director
    Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, Dorset, DT1 3AQ, United Kingdom
  • FRESCO, Samuel Matt — director
    Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, Dorset, DT1 3AQ, United Kingdom
  • WILDISH, Stephen Andrew Peter — director
    Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, Dorset, DT1 3AQ, United Kingdom