Dragons’ Den TrackerWhat Happened to PÄRLA Toothpaste Tabs After Dragons’ Den?
PÄRLA Toothpaste Tabs appeared on Dragons’ Den in 2021, Series 18 Episode 5. The business was a toothpaste tablets with recyclable glass jar. They secured investment from Tej Lalvani and Deborah Meaden on the show. The business is still active today.
The Pitch
Dr Simon Chard and Dr Ronah Escander walked into the Den in 2021 with a toothpaste tablets with recyclable glass jar. They were asking for £70,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani and Deborah Meaden offered £70,000 for 30%, and Dr Simon Chard and Dr Ronah Escander accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
PÄRLA Toothpaste Tabs is one of those Den stories that actually lasted. Having appeared on the show in 2021, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is PÄRLA Toothpaste Tabs Still Available?
Yes. Rhonaesk Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Peachy Lean, Compare Ethics, Songhive. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09410021
- Registered Name
- RHONAESK LIMITED
- Incorporated
- 2015-01-28
- Company Type
- ltd
- SIC Codes
- 86230
- Registered Address
- 10 London Mews, Paddington, London, W2 1HY, United Kingdom
- Accounts
- total-exemption-full (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £1834598
- Employees
- 12
- Period
- 1.4.24 to 31.3.25
- Officers
-
ESKANDER, Rhona Adel, Doctor
— director
37a, Warwick Avenue, London, W9 2PR, England
-
KAHAN, Barbara
— director (resigned 2015-01-28)
Winnington House, 2 Woodberry Grove, North Finchley, London, N12 0DR, United Kingdom
-
ESKANDER, Rhona Adel, Doctor
— director