Dragons’ Den TrackerWhat Happened to PÄRLA Toothpaste Tabs After Dragons’ Den?
PÄRLA Toothpaste Tabs appeared on Dragons’ Den in 2021, Series 18 Episode 5. The business was a toothpaste tablets with recyclable glass jar. They secured investment from Tej Lalvani and Deborah Meaden on the show. The business is still active today.
The Pitch
Dr Simon Chard and Dr Ronah Escander walked into the Den in 2021 with a toothpaste tablets with recyclable glass jar. They were asking for £70,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani and Deborah Meaden offered £70,000 for 30%, and Dr Simon Chard and Dr Ronah Escander accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
PÄRLA Toothpaste Tabs is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.
Is PÄRLA Toothpaste Tabs Still in Business?
Yes. PÄRLA Toothpaste Tabs appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Peachy Lean, Compare Ethics, Songhive. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 16150815
- Registered Name
- NATURAL TOOTHPASTE LIMITED
- Incorporated
- 2024-12-24
- Company Type
- ltd
- SIC Codes
- 47910
- Registered Address
- 17 Ayot Green, Ayot St. Peter, Welwyn, AL6 9BA, England
- Accounts
- N/A
- Officers
-
SKELTON, Jed Alexander
— director
17, Ayot Green, Ayot St. Peter, Welwyn, AL6 9BA, England
-
SKELTON, Jed Alexander
— director