Den Tracker logoDragons’ Den Tracker

What Happened to Peaches of London After Dragons’ Den?

Peaches of London appeared on Dragons’ Den in 2007, Series 5 Episode 3. The business was a air popping aid for underwear. No deal was made — the Dragons decided not to invest. The company was dissolved in 2014.

The Pitch

Dina Parbat walked into the Den in 2007 with a air popping aid for underwear. They were asking for £80,000 in exchange for 12% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Dina Parbat left the Den without backing.

What Happened After the Show

Peaches of London did not survive long-term. The company was dissolved in 2014, some 7 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Peaches of London Still in Business?

No. Peaches of London is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Concentrate Design, Cuddledry, Tangle Teezer, The Hot Stove. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
05549745
Registered Name
PEACHES OF LONDON LIMITED
Incorporated
2005-08-31 (ceased 2012-01-17)
Company Type
ltd
SIC Codes
1823
Registered Address
4 Lockier Walk, Clarendon Gardens Wembley, Middlesex, HA9 7TW
Accounts
total-exemption-small (period ending 2010-08-31)
Officers
  • PARBAT, Ajit — secretary
    4 Lockier Walk, Wembley, Middx, HA9 7TW
  • PARBAT, Dina — director
    4 Lockier Walk, Clarendon Gardens, Wembley, Middlesex, HA9 7TW
  • KELLY, Sean Stephen, Mr. — nominee-secretary (resigned 2005-08-31)
    5 York Terrace, Coach Lane, North Shields, NE29 0EF
  • CORPORATE LEGAL LTD — corporate-nominee-director (resigned 2005-08-31)
    5 York Terrace, Coach Lane, North Shields, NE29 0EF
← Series 5 ← Episode 3