Dragons’ Den TrackerWhat Happened to Pebblebed Vineyard (rebranded as Darts Farm) After Dragons’ Den?
Pebblebed Vineyard (rebranded as Darts Farm) appeared on Dragons’ Den in 2010, Series 8 Episode 1. The business was a the chance for wine lovers to rent their own vines in a vineyard. They secured investment from Duncan Bannatyne on the show. The company was sold in 2022.
The Pitch
Geoff Bowen walked into the Den in 2010 with a the chance for wine lovers to rent their own vines in a vineyard. They were asking for £60,000 in exchange for 40% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Duncan Bannatyne offered £60,000 for 40%, and Geoff Bowen accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Pebblebed Vineyard (rebranded as Darts Farm) was sold in 2022. An acquisition can signal very different things — sometimes it’s a strong exit for the founders, sometimes it’s a distressed sale to recover creditor debts. Without more specific information, the nature of the exit here isn’t clear.
Is Pebblebed Vineyard (rebranded as Darts Farm) Still in Business?
Pebblebed Vineyard (rebranded as Darts Farm) was sold in 2022. Whether the business continues to trade under new ownership is not publicly confirmed.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Worthenshaw's (rebranded as Kirsty's), Flow Signals, ShedSafe, Labels 4 Cables. Each has its own story of what happened after the Den.
