Dragons’ Den Tracker

The Pitch

Geoff Bowen walked into the Den in 2010 with a the chance for wine lovers to rent their own vines in a vineyard. They were asking for £60,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Duncan Bannatyne offered £60,000 for 40%, and Geoff Bowen accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Pebblebed Vineyard (rebranded as Darts Farm) did not survive long-term. The company was dissolved in 2022, some 12 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Pebblebed Vineyard (rebranded as Darts Farm) Still Available?

No. Smoked Glass Cellar Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Worthenshaw's (rebranded as Kirsty's), Flow Signals, ShedSafe, Labels 4 Cables. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Duncan Scolded For Helping Entrepreneur Explain His Financials | Dragons' Den

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Dragons' Den winner dies from brain tumour aged 53