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What Happened to Physicool Ltd After Dragons’ Den?

Physicool Ltd appeared on Dragons’ Den in 2009, Series 7 Episode 7. The business was a bandage that reduces the temperature gently via evaporation. They secured investment from Deborah Meaden on the show. The business is still active today.

The Pitch

Kay Russell walked into the Den in 2009 with a bandage that reduces the temperature gently via evaporation. They were asking for £100,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £100,000 for 30%, and Kay Russell accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Physicool Ltd is one of those Den stories that actually lasted. Having appeared on the show back in 2009, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Physicool Ltd Still in Business?

Yes. Physicool Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Anyway Spray, The Letterbox Guv'nor, EP Paint Roller, Bee Automobiles. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05629418
Registered Name
PHYSICOOL LIMITED
Incorporated
2005-11-20
Company Type
ltd
SIC Codes
82990
Registered Address
The Old Workshop, 1 Ecclesall Road South, Sheffield, S11 9PA
Accounts
micro-entity (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
-1085116
Employees
0
Period
1.1.24 to 31.12.24
Officers
  • RUSSELL, Kay Elaine — director
    The Old Workshop, 1 Ecclesall Road South, Sheffield, S11 9PA
  • FRY, Marilyn Diana — secretary (resigned 2007-07-31)
    12 Milner Street, London, SW3 2PU
  • MEDFORD, Ashley — secretary (resigned 2009-07-01)
    1 Rosebank Walk, St Pauls Crescent, Agar Grove London, NW1 8YA
  • RUSSELL, Marilyn Diana — secretary (resigned 2016-01-01)
    12 Milner Street, Chelsea, London, SW3 2PU
  • BRIGHTON SECRETARY LTD — corporate-nominee-secretary (resigned 2005-11-22)
    3 Marlborough Road, Lancing Business Park, Lancing, West Sussex, BN15 8UF
  • BALL, John — director (resigned 2008-09-23)
    Overwey, Whitmead Lane Tilford, Guildford, Surrey, GU10 2BS
  • NASH, Julian Oliver — director (resigned 2016-06-16)
    51, Clarkegrove Road, Sheffield, South Yorkshire, S10 2NH, United Kingdom
  • BRIGHTON DIRECTOR LTD — corporate-nominee-director (resigned 2005-11-22)
    3 Marlborough Road, Lancing Business Park, Lancing, West Sussex, BN15 8UF
← Series 7 ← Episode 7