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What Happened to Pi In the Sky After Dragons’ Den?

Pi In the Sky appeared on Dragons’ Den in 2006, Series 3 Episode 8. The business was a advertising via remote controlled air-ships. No deal was made — the Dragons decided not to invest. The company was dissolved in 2016.

The Pitch

Tara Dayer-Smith and Howard Letch walked into the Den in 2006 with a advertising via remote controlled air-ships. They were asking for £250,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Tara Dayer-Smith and Howard Letch left the Den without backing.

What Happened After the Show

Pi In the Sky did not survive long-term. The company was dissolved in 2016, some 10 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Pi In the Sky Still Available?

No. Air-magination Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Coin Metrics, Trunki, Skyrota, Smartchartz. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06538191
Registered Name
AIR-MAGINATION LIMITED
Incorporated
2008-03-18 (ceased 2016-08-09)
Company Type
ltd
SIC Codes
73110
Registered Address
Broadhurst Farm Swife Lane, Broad Oak, Heathfield, East Sussex, TN21 8UX
Accounts
total-exemption-small (period ending 2015-03-31)
Officers
  • DAYER-SMITH, Christopher Tristan — director
    Broadhurst Farm, Swife Lane, Broadoak Near Heathfield, East Sussex, TN21 8UX
  • ABC SECRETARIES LIMITED — corporate-secretary (resigned 2015-09-11)
    Kajaine House, 57-67 High Street, Edgware, Middlesex, HA8 7DD, United Kingdom
  • JPCORS LIMITED — corporate-secretary (resigned 2008-03-18)
    17, City Business Centre, Lower Road, London, SE16 2XB
  • REAL TIME ACCOUNTING LTD — corporate-secretary (resigned 2011-04-01)
    Prospect House, 11-13, Lonsdale Gardens, Tunbridge Wells, Kent, TN1 1NU, United Kingdom
  • DAYER-SMITH, Peter Andrew — director (resigned 2015-12-01)
    Broadhurst Farm, Swife Lane, Broad Oak, Heathfield, East Sussex, TN21 8UX, United Kingdom
  • DAYER-SMITH, Tara — director (resigned 2014-02-01)
    78b, Tilehouse Street, Hitchin, Herts, SG5 2DY
  • JPCORD LIMITED — corporate-director (resigned 2008-03-18)
    17, City Business Centre, Lower Road, London, SE16 2XB
← Series 3 ← Episode 8