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What Happened to PitPatPet After Dragons’ Den?

PitPatPet appeared on Dragons’ Den in 2016, Series 14 Episode 6. The business was a dog activity monitor. They secured investment from Nick Jenkins and Deborah Meaden on the show. The business is still active today.

The Pitch

Andrew Nowell walked into the Den in 2016 with a dog activity monitor. They were asking for £150,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Nick Jenkins and Deborah Meaden offered £150,000 for 20%, and Andrew Nowell accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

PitPatPet is one of those Den stories that actually lasted. Having appeared on the show back in 2016, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is PitPatPet Still in Business?

Yes. PitPatPet appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Kokoso Skin Limited, Magi LED UK Ltd, My Plinth. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
09199537
Registered Name
PITPATPET LTD
Incorporated
2014-09-02
Company Type
ltd
SIC Codes
26400
Registered Address
5 Brooklands Avenue, Cambridge, CB2 8BB, England
Accounts
total-exemption-full (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
£3357794
Employees
45
Period
2024-04-01 to 2024-12-31
Officers
  • FORSTER-VAN HIJFTE, Myra Agnes — director
    5, Brooklands Avenue, Cambridge, CB2 8BB, England
  • LEWIS, Simon — director
    3, The Grove, Great Cambourne, Cambridge, Cambridgeshire, CB23 6GL, United Kingdom
  • NEAL, Julian David — director
    5, Brooklands Avenue, Cambridge, CB2 8BB, England
  • NOWELL, Andrew John — director
    75 The Belvedere, Homerton Street, Cambridge, Cambridgeshire, CB2 0NU, United Kingdom
  • STORKEY, Matthew Emmanuel Milton, Dr — director
    166, Foster Road, Trumpington, Cambridge, Cambridgeshire, CB2 9JP, United Kingdom
  • THORPE, Michael John — director
    5, Brooklands Avenue, Cambridge, CB2 8BB, England
  • TURNBULL, Stefan Richard — director
    5, Brooklands Avenue, Cambridge, CB2 8BB, England
  • BATCHELDER, Verity Louise — director (resigned 2024-01-25)
    5, Brooklands Avenue, Cambridge, CB2 8BB, England
  • DAVIDSON, Robert — director (resigned 2025-01-22)
    5, Brooklands Avenue, Cambridge, CB2 8BB, England
  • TAYLOR, Peter Harry — director (resigned 2021-10-08)
    5, Brooklands Avenue, Cambridge, CB2 8BB, England
← Series 14 ← Episode 6