Dragons’ Den TrackerWhat Happened to Playbrush After Dragons’ Den?
Playbrush appeared on Dragons’ Den in 2018, Series 15 Episode 14. The business was a mobile app game teaching children on how to brush their teeth. They secured investment from Touker Suleyman, Peter Jones, Tej Lalvani and Deborah Meaden on the show. The business is still active today.
The Pitch
Paul Varga, Tolulope Ogunsina, and Matthäus Ittner walked into the Den in 2018 with a mobile app game teaching children on how to brush their teeth. They were asking for £100,000 in exchange for 5% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Touker Suleyman, Peter Jones, Tej Lalvani and Deborah Meaden offered £100,000 for 5% / 6 / 10, and Paul Varga, Tolulope Ogunsina, and Matthäus Ittner accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Playbrush is one of those Den stories that actually lasted. Having appeared on the show back in 2018, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Playbrush Still in Business?
Yes. Playbrush appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Tickle Tots, House Of Elrick, Gravity Life. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09171612
- Registered Name
- PLAYBRUSH LTD
- Incorporated
- 2014-08-12
- Company Type
- ltd
- SIC Codes
- 62012
- Registered Address
- 52 Horseferry Road, 2nd Floor, London, SW1P 2AF, England
- Accounts
- total-exemption-full (period ending 2025-12-31)
- Latest Financials
- Total Assets Less Liabilities
- £104361
- Employees
- 14
- Period
- 1 January 2025 to 31 December 2025
- Officers
-
DOMOTO, Takahiro
— director
52, Horseferry Road, 2nd Floor, London, SW1P 2AF, England
-
OGUNSINA, Tolulope
— director
52, Horseferry Road, 2nd Floor, London, SW1P 2AF, England
-
ITTNER, Matthäus
— director (resigned 2024-10-02)
52, Horseferry Road, 2nd Floor, London, SW1P 2AF, England
-
VARGA, Paul
— director (resigned 2024-10-02)
52, Horseferry Road, 2nd Floor, London, SW1P 2AF, England
-
DOMOTO, Takahiro
— director